Link Bait, a website marketing strategy, is a great way to increase your website link popularity.Link bait is content on your site to which other sites link because they want to, not because you ask them to. Traditionally, links are hard to get, requiring you to sacrifice your first born child (and at least link back, which nullifies their value in some search engines.) But with link bait, you "bait" your content and sit back and wait. Of course, you can be a little proactive and get a viral story going, too.