In oversimplified terms, the title should make a visitor say to him/herself "Hey, that's what I'm looking for / want to know about."
Not the least, it should be based on the visitor's interests/needs instead of your own.

Duncan

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Acts as an Exclusive Buyer Broker for purchasers of residential, industrial, commercial, and investment properties in all parts of the Niagara Peninsula.
http://www.duncanpollock.com
http://www.iciniagara.com