Hi Ctabuk,
I appreciate your comments but they are more
SEO than site review.
Secondly, Microsoft was admittedly an extreme example but for instance how do Virgin, Christian Dior, Nivea, Amstrad, Joe Bloggs, Mr Smith relate to your argument.
External advertising because you yourself have come to associate those names with a product.
The other example, how many sites can call themselves ie Toyshop, the naswer is the 1st person who got there so all others can only have a variation.
I appreciate your comments but this is leading to an
SEO thread, which is not what I am looking into at this moment.
Just the look and feel of the site!!
Thanks
keimos