Mel from Malaysia wrote, "I think you have missed the point completely, Or do you not realize how valuable a link from CNN is?"

Yes it might seem that way. What I have been describing is "search engine marketing" not "search engine optimization". (see: http://www.trafficlogic.com/ ... BTW I'm not associated with them in any way). I am very aware of how powerful a link from CNN is which is what I'm trying to impress on you. You don't need 1000 inbound links to get the first page of Google. You need one link from a top tier website.


"And that it is the link thats doing the work not the content on CNN that somehow makes your site rank better."

Yes and no on this one. I have to correct myself and say if you do apply some minor SEO stuff to the article, not only do you capture the keyword for the title, but you also capture every keyword phrase peppered throughout the first couple of paragraphs. Pretty cool huh??

In fact, for a non-competitve phrase campaign I ran, I was able to place in all of the listings for the first 2 pages for Google, Yahoo, and AOL search. Then all the client had to do was collect the opt-ins and make a sale after 10 compelling consecutive solicitations. Closure rate was over 60%.

This is how you market and sell on the internet.

P.S. great job kmcgaffin! That's exactly what I'm talking about. Content is King!