Re: Using Analytics Data to Generate Leads
OK, cheers for the advice guys.
My client operates in the heavy industry sector. He's niche and doesn't get a lot of hits so rather than masses of site visitors he gets a small number of visitors and a few of them turn into BIG customers. So his logic was, if they're on his site then they're already interested and may need that extra interaction to re-assure themselves before they spend some big bucks. I can see his point. If it was a jewellery site, or something similar, getting a call would be a bit freaky!
All points noted... Ill suggest that he has more contact detail capturing functions on the site.
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