Let the competition come. Anyone that does any professional PPC campaign management at all knows that it takes some serious work and expertise to get that ROI humming. From the client's website to the ppc ad itself, everything needs constant revision and attention.

I don't, and have never sweated, any sem companies that bilk customers into dumping cash into a ppc black hole. In fact, I'm thankful. Some of these poor unfortunate souls have become my best clients as a result.

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