Re: HTML email versus PLAIN TEXT email - eCommerce Site
I am working on just this type of project. I have a client who will be sending regular emails to CEOs of major corporations and needless to say, the emails will need to look professional.
He actually turned me onto MailChimp which has an "inbox inspection" that shows screen shots of your HTML email in a wide variety of email clients.
they allow you to send a multi-part email so you can send HTML to those who will/can accept it and a plain text version to those who don't/won't.
They also have a great "how-to" on formatting html emails. Like don't include your CSS in the header. In-line is best since many web-based email clients will strip the headers.
Anyway, definitely worth the effort to offer the HTML & plain text.
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