To Animate logo or not?
I am in the process of finishing up my new website design and I have been
doing a ton a reading.. design, usability, copywriting, etc. I want to ensure the
new site meets all the needs of my customers and really sells our product.
One item I am in a quandry over is our sites new logo. I was planning on
using an animated version of the logo for the home page (static version on
other pages).
Then I read this in "Homepage usability" by Jakob Nielsen
"Never animate critical elements of the pag, such as the logo, tag line, or
main headline. Not only do users tend to ignore animated areas because they
look like ads, they're also difficult to read. Animation tends to have a hyponetic
effect on people"
Now that I think about it.. I cant think of one ecommerce site that has an animated
logo. Would it be wise to buck the trend? What do you think?
Mike
|