Part of the discovery they have now must be looking through new domain registrations. I've had google knocking at the door (a "coming soon" page) of sites in development sometimes 5 or 6 times a day. The moment I open the door the spider is running around the site like soon-to-be-brides at that annual wedding dress sale grabbing everything it can get its paws on.

I think the last time I submitted a site was in 2002.

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I liken SEO to voodoo and make a sacrifice of rum and decapitate a chicken to Papa Legba, spirit of communications and crossroads, before every site launch.