Thread: Google Penalty?
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Old 08-28-2008, 07:40 PM
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Big Juice Big Juice is offline
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Location: Port Coquitlam, BC. Canada
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Default Re: Google Penalty?

Adjust your description tag to reflect the actual page content and remove 95% of the keywords in the tag as it looks really stuffed. A good rule of thumb regarding the keyword tag - if the word isn't actually on the page it shouldn't be in the keyword tag.

Do the 301 redirect thing as described above and go out and get some inbound links to this page.

I took a quick look at a couple of pages and you need to address the description and keyword tags. Keep in mind that a well written description tag is your first opportunity to convert searchers into customers so really put some thought into that tag.

Yours
<meta name="description" content="Military creed plaques provided by woman owned, HUB zone certified, service disabled vet, small business. Personalized creed gifts for Army, Navy, Air Force, Coast Guard, Army National Guard and more.">

How I would write it
<meta name="description" content="Military gifts and awards by Just Etchin It; specialists in glass etching. Personalized military creed plaques and frames for all branches of the service. Custom military creed plaques and frames for servicemen and women.">

Not perfect as it is slightly more than 30 words due to all of the joiners such as "and" "by" "for". Also, this is not my client and I only spent a few moments doing it but I think you get the idea.

I hope you find this helpful and good luck to you.
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