Interesting debate.
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If you cannot, then you're simply "outing" your competitition rather than outperforming them.
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I think if I'd named them that would be outing. I could have made up examples of 'dodgy' tactics but I felt it was more relevant to use actual snippets to illustrate the point.
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I wish people would spend more time running their own business and less time pointing fingers.
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Pointing fingers? This was certainly not my intention. Pointing out, was where I was coming from - as a prelude to encouraging more above-board
SEO methods (than hiding keyword-stuffed elements from all but search engines).