Re: Search Engines in other european countries
Hi,
One of our two language services is translation, and what I've seen is - yes in terms of traffic, not so much in terms of the business.
Even we have a couple of country specific tld mini-sites; visitors like the local feel and they always do better in that country's G than out international site. But,
if the visitor lands on a .fr and then sends you an email he's going to be expecting you to reply in French, if he calls, he's going to want a French number, expecting you have a French office, and someone speaking French. Unless you have an extremely commoditised product or service, can you handle the customer relationship in those languages?
We have multilingual staff but an international telephone number, emails are fine, but our conversion ratio overall including email, online and telephone orders from local TLDs is well under half that of our international site.
Take care,
Alex
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