Re: IdentityTruth.com re-design
Aesthetically, top notch. Going with the blues is definitely a good choice.
On the front page, the tabbed info box is not doing it for me. It is not readily apparent that you can click on the tabs. Possible improvements could include rounding the edges on the left sides of the tabs, and highlighting the active tab a little more than just the arrow icon changing color. Perhaps low-lighting the inactive-tabs as well.
If it weren't for Brian Williams mug in the News section, I would have not noticed that it was News and there was other news next to it. Perhaps 'box' this up to combine the two more aesthetically. This will give more separation between the news and the free pdf next to it making it stand out more.
While on the subject of the free pdf. It is apparant that you want to collect email addresses. Probably a priority? Put a 'badge' on it, one of those glossy round star thingies. Announce to the world it is a FREE consumer report.
Inner pages such as Services. The font coloring of heading/text is mono-tone, bland, flat in the main content heading.
One thing that should be on every page, highly visible and above the fold is your Customer Service 1-800 number. Having that number visible gives the visitor the impression that 1) you are more legitimate and 2) you actually have customer service. Both are comfort factors in my opinion, plus some people may actually pick up the phone to call.
Enrolment page -- goes to a secure server. Just one thing, how to get back to the main site without clicking your back button?
Finally, on the Identity Theft page. The image of the girl and baby. Obvious composite image, but it bugs me to look at it. Maybe it is the neckline and baby clothing being too white, but it makes it look like the girls head was pasted off-center and weirdly. It could be me though.
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