Hey Michael.

It reads and looks like an advertisement rather than an article. Additionally, I seem to get a bit of a mixed message from the theme and the actual text. Your <h1> contains "without the pain" and through out the text you repeatedly mention "pain", "scars", "infection", "holes", etc. You also use words like "clipping", "hangs", "hooks", etc.

A single mention of the potential drawbacks and/or fears of piercing jewelry would be sufficient and softer words like "gently" and "dangles" would work better IMO.

Depending on who you are trying to appeal to, I'd change the descriptive words like "eraser sized" and the mention of "you know who you are" to something a bit more "professional".

Another thing, every single mention, and entire theme is geared exclusively to women. Do you ever sell to men?

Finally, I'd like to see some thumbnail images of the actual "rings" and "hooks" used to attach the jewelry. Your visitors would not only have your descriptions but a means to see for themselves how they work and what they look like.

Dave

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