Re: better to blog on-site or off-site?
We've tried both strategies and I have to say that it is really hard to see a difference between the two.
Yes, on-site blogs will build content on your site, but the links from the blog do fairly little. On the other hand, an off-site blog can gain it's own audience, build authority and then pass value back to the main site, but there is an extra click in the sales process.
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