<what kgun says>

In short, a link farm is any scheme to increase SERP's by participating in an organised linking programme, Karen.

Some are obvious... they give you a link from a Bucharest hotel for a link to their skunk farm.

Others are more subtle. The scheme is endless here.

The best approach to take is to link to those sites in your area of expertise and ask for a link back if you want one. Our approach has always been to link to those we think are resources and enjoy the sunshine of having them link back if they decide you are worthy.

Slainte.

__________________
Jim