Quote:
Originally Posted by Raybman
To Google, a link to a site is vote for that site.
PageRank "leak" is a misnomer because you will not lose any PR due to the link, unless the link leads to a site in a "bad neighborhood" or is bouncing back to the same site (internal link). If the outbound links are simply reciprocal links, then neither site will gain any advantage.
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That is not correct at all. When you link out you pass
PR and it is divided by the pages you are linking to.
And if the link is reciprocal both sites can gain from it. One site more than the other.
Quote:
Originally Posted by Raybman
If the sites you link to are related in some way (related business or subject) to your site, then these links could simply be considered part of your site's content, so no problems.
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Where are you getting this from?
Quote:
Originally Posted by Raybman
Now, if there is a list of 50 links on the page, Google could very easily consider it a link farm and penalize the page, if not the site.
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Are you just making this up as you go along?
Quote:
Originally Posted by Raybman
If you are not sure, just ask yourself if the link is adding quality content to your site, or simply to manipulate your PR or SERPs.
In the end, content wins.
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Content wins for the long tail but you want rank for a competitive keyword without links.