Re: Promoting a single blog entry
Hi Mike,
I am not quite sure what you mean by "standard link building" but my advice is same as others... don't underestimate link building. In fact you have an opportunity on this site to add the link to a signature line, easily through the User Control Panel. Use your keyword phrase as the link and add your URL. This is only a start of course but if you want a strategy then you will need to attend to the details. The added benefit is many people from this site alone will be interested enough to check out your review and learn about your company.
Do you have your own website? How does it place in Google SERP for your keywords? Your Home page may be a very good opportunity to also plug the review and add a link. Also, if you have a website, you may as well add it to the signature lines and other link building and kill 2 cats with one tire.
(Note: no cats were harmed in the writing of this post)
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