Content is dead...long live content!
Another new means of achieving a Number 1 ranking...
I'm biting my lower lip here! LOL
Below is an example of one day for Inktomi. Granted, there are not hundreds of requests, but I do cater to a niche market AND this is the slowest time of year (unfortunately!) for my product. Happens every year, though it does get better every year during this time (winter). Soon my numbers will easily quadruple and more in a month or so.
Also, according to my site admin page, I have approx. 4-5 times more referrals from Google than from MSN and Yahoo, in that order.
My Inktomi results for one day are:
cat urine and pet odor eliminator (5)
"cat spray"odor home (8)
"dog urine" carpeting (11)
dog odor elimination (2)
eliminating skunk odors (1)
pet odor (6)
pet odors (2)
CAT ODORS (3)
eliminate cigarette smoke odor (11)
pet odor control (3)
pet odors (2)
diesel odor (4)
Again keep in mind this is my slowest time of year.
The words are what the user types in, and the number in paranthesis is the RANK of that SE result.
In other words, someone types in the search words "eliminating skunk odors" and my website came up first.
I did not all the sudden add a couple dozen links... I did actually...nothing. The last link I added was about 3-4 months ago, and only because it was a good site, AND did not have hundreds of links on its site, what I call a 'link farm'.
I have graciously declined a few link requests because of the (in my opinion) excessive number of links on the site.
ALso, do not think that because I have a niche market, I have a 'lock' on certain words due to the lack of competition. Not at all! I have a lot of competition for odor elimination believe it or not. For example typing in "odors" in Google gets 628,000 results back.
ANY way, my point? (finally!) Content and keywords ARE very much still king, at least at this time and my experience. Yes, I may eat my words later, and I will be the first to admit it, but until I drop off the radar, why mess with a pretty good thang!?
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