I never cared much for writing my text to suit the search engines with ackward phrasing and overuse of keywords, and I'm not talking spamming either. There was always a percent keyword optimization scale (depending on which expert you followed of course), so if you needed a higher percentage you found a way to add that keyword one more time. I'm getting a bit testy with people suggesting everyone that lost rank must have been spamming the engines. I know that was not true in my case, at least not according to the "old school" rules.
I took such pains to avoid spamming that it used to kill me to check my rank and never find my pages yet what I did find was chock full of spam techniques. I still never faltered from my plan of good content will rule the day, and I don't intend to now either.
I want to write my text for the human beings reading it, not search engine indexing bots. Perhaps taking more of the emphasis away from the optimization of content for the engines will ultimately lead to better content?
It may be awhile before we see how this shakes out and it's always a good idea to read the views of the experts in the
SEO field. They'll know first which way the winds blow.
P.S. I found it amusing how many supposed
SEO experts would simply use a company's own name as a keyword and then happily show them how they had a No. 1 listing. That's still pretty easy to achieve but who's going to search on your name unless they already know you? No one, that's who. I figured that was how the
SEO firms could guarantee top 10 placement for all.
Kathryn