Quote:
Originally Posted by stnpr
Over the past 14 years I have written a number of articles on the topic of PR & media exposure for products & businesses. I'd be happy to share any or all of them with the group.
Below are titles of articles I have written:
* 4th Quarter Business Publicity = 1st Quarter Business Prosperity
* The Increasing Power of Publicity - and how it can benefit your business.
* Will The Media Be Interested In My Product/Business?
* Generating Publicity: Knowing Your "Media Market" Is Critical
* I Can't Afford A Publicity Campaign -- Can I?
* Mastering The Media: What To Do When The Media Comes Calling
* Product Publicity or Business Publicity?
* Priming For A Publicity Campaign
* PubliCity Outside Your City: Outsourcing For Effective, Affordable Public Relations
* Implementing A Successful Publicity Campaign
* P.R. = Perfect Resource
* Publicity Campaigns: How Many Hours -- How Many Months?
* Turning Your Media Pitch Into A Media Hit |
These are certainly some great resources. Thanks for sharing Chris.
Based on your response, I think it's clear that your primary purpose with a press release is building
PR for the client via the media. This is certainly the most important component of a press release, but if you're not submitting it via the online channels as well, you're really wasting opportunities IMHO.
Optimally, you'd want the best of both worlds... highest media coverage, maximum online distribution.