It is my belief that SEO and Online marketing are hard work but the more you put in the more you will eventually get out.

Those clients of mine that use me for their marketing to obtain good organic positions have been very happy regardless of the amount of hard work they and I have had to put in to get them there.

Now I feel I have been wasting my time.

One of my clients drew my attention to a small web company locally that makes all of my hard work look redundant and worthless.

I have reported them to google over a month ago but their PR is the same and nothing has happened.

SO maybe I am wrong!

their site is

oasthousemedia.co.uk

Is their marketing technique acceptable?

I work with the google and yahoo guidelines in a book beside me everyday and they intimate that this form of marketing is punishable. Yet the site is still there and their clients are benefitting from their position.

Morally I don't want to go down this route, but my clients must come first - so maybe I should do the same thing and have worthless keyword links that go to copies of pages or worse nowhere.

I don't know what to do for the best now.

Do I go for the ethical route or the effective route?