Quote:
Originally Posted by Fitank
What does he actually want the website to do? Why is he using SEO? It could be that he is keen to create a huge web presence to build brand awareness, to get one up on his competitors, to prove he can have a significant presence both on and offline. Of course, he may also want to make money and sell stuff, but it doesn't sound to me like that is the case, oddly enough. I think the clue is that a couple of years ago he was a complete internet newbie. He may be excited by how many sites can be on Google p1, what rankings his site is getting and generally a bit obsessed by the whole thing. Is he an obsessive kind of person? Does he like to take on and master new things? I think there is more to this than meets the eye.
best wishes
Fiona |
Here we go again, can't see the wood for the trees! Good points quoted here, as there are in all the other posts but why the sinister ending in the quoted post? I suspect no secret agenda, just a desire to make a web site work more efficiently. And why not?
Breaking it down, I agree this interweb thingy (www) never made a bad sales dept. good, but it can make a good sales dept. really fly! I can also see sense in getting more out of what you have as opposed to driving more dross (waste of time visitors) to a site. In the early days I would get rid of the time wasters with "Free this" and Free that" type of banners, on which they happily clicked on and bothered someone else! they did not fill in my online form just because they had nothing better to do at the time. This meant I had more time to spend on the enquiries I did get. These days I am not so brave! but I still wonder if it is the right way to go, playing the numbers game can get tedious at times.
However I do now look at site stats, what pages people arrive at the site, what pages they leave on and how many pages they visit plus for how long on each page. This tells me the "turn on" pages and the "turn off" pages. The latter I then try to improve. I also believe (as mentioned in another post) contact details are vital. Too often even in this day and age people still want to contact someone warm and breathing, and not deal with just a computer and automated messages. (Just for the record I delete those as they come in, it says to me they cannot be bothered to talk/contact me, I am sure I am not unique) It depends on what you are selling. If it is a book or CD people tend to know exactly what they are getting for their money so will click and deal with a computer, if it is a service or item that can have grey areas then they need reassurance that their money is well spent and they will get what they expect. Hence good communication. 12 hours old is a dead enquiry. An email or online enquiry form is a "polite" telephone call. It needs dealing with immediately. Offer human contact where required, work with what you have, not what you hope to get in the future!
Thats it, too damn hot to sit here any longer! Pool calling.
Astro