Re: Looking At Other Areas Than SEO
You know, I have been thinking about your client. I've learned that most people who have built successful businesses are pretty sharp. In fact, they are darned sharp!
Except for those folks who inherit the reigns from their parents... that's a different story.
But if your client built this business of his himself, then he's "a keeper".
His problem is the Internet. He thinks he doesn't know anything about this new world, so he relies on you.
And you DIDN'T build his business, and chances are, you couldn't have done it, right? Just being frank.
So, talk to your client about the secrets he's used to SELL to customers before the 'net came along.
Chances are, he knows how to sell what he does or what he makes. He knows why people should buy it. And he knows what his weaknesses are.
Interview him deeply.
Then share that intelligence with your visitors better than you have been doing. You'll significantly increase sales, and both you and the client will be happy campers.
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