Bobcrist is absolutely right. Compile some info about your competitors, put together the small tutorial with charts/flowcharts that would represent entire
SEO domain and methods used for
SEO at this stage. Educate him! Ask for some time to present your info.
If he smart enough and really wants to improve the things he will listen to you. Otherwise, just look for another job even with having a stake of this company. I personally have a goal to work only with smart managers. It's not always the case but I am trying...
