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Old 07-17-2008, 12:12 PM
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Dubbya Dubbya is offline
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Default Re: Please Review this Car Company Site

Once again, another auto-related site that's simply too dark.

On loading the the home page, it looks as though it's been switched off. I find the dark central image unappealing.

Once the scrolling text animation completes, the brighter image loads and all is well. I'd recommend that you put the text beneath the car on the pavement and let it do it's thing there. Keep images as bright and inviting as possible.

Consider that some users will want to print pages. While some might think that light text on dark backgrounds as visually attractive, in reality, the text is difficult to read and printed pages use a ton of ink or toner. That's just not cool.

You need a good deal more textual content to be able to compete in the automotive niche.

The Hamann link spawns a new window. Is that intentional? Not good.

Physical address? Telephone number?? Contact us?? Don't hide it! It should be clearly visible on every page. I'd recommend you put it in the header.

The home page title needs revision. Unless "Autovogue" is the most likely search term, it's completely useless in terms of ranking in the SERPs.

The home page is missing meta keywords and meta description tags. Check the other pages as well.

Your <H1> heading is useless as well. Again, how many prospective customers would search purely for "Autovogue"? Establish your targeted keyphrases and start implementing them in text links, headings, page titles, etc.

.02
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