Re: Linking best practice
Iandoc makes an important point here - the more valuable, content-rich and contextually on message material you provide your visitors with the better you will do both in terms of conversions and search engine performance. relevant outbound links do count for something but don't put too many on all your pages and as few as possible on your homepage or any other important landing pages.
Internal links within your website also count both in terms of quality and quantity - I am for at least 50 internal links on every content page and at a ratio of 50/2 or 50/3 against external links as a rough guideline. This is for any webpage that I want to generate a lot of traffic and be a viable landing page in its own right.
Inbound links are very important indeed and getting relevant ones is what counts towards your success. High quality IBLs to a content rich, user-friendly website is the goal.
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