Google seems to be against the whole pay per post blogging thing.
Coca Cola handpicked 9 prominent bloggers, custom made their homepage and gifted them a fancy USB mini fridge with the new product to be tested.
Where’s the Buzz: Coca Cola’s “Rent a Blog” Strategy
I am sure Coke is doing it for the publicity and not for the backlinks, however, these guys were still paid to blog about a product and Coke received a link back for the gift.
Did Coke just buy backlinks?