I manage web presence for a number of companies and long ago reached the point of 'if you want it done right, do it yourself'. I admit that for graphics I outsource, also databases etc. But for web design and SEO I now do it myself and since bringing this in house we have gone from 10s of site visitors per month to 10's of thousands - 85% through search engines!

I have discovered that the vast majority of companies with web sites:

• Don't monitor web site statistics.
  Have no idea where they stand on search engines.
  Have 'vanity' web sites to satisfy the boss
  Are routinely taken for a ride by web designers

Equally, web designers cater for this vanity kick by making over complex - 'wonderful' websites.
Have no understanding of search engines
Design sites with the next job in mind - ie they want something that will sell their design skills not something that will sell product for the customer!

Sorry to be so cynical and certainly this criticism would be unfairly aimed at contributors to this forum (otherwise they wouldn't be on it!).

Another criticism - comapanies that pester for results from the web but won't supply up to date content! My experience: fresh informative content = increased likelihood of web site visitor making contact and doing business!
(Its good to end on a positive note)