Quote:
Originally Posted by janeth
If they do they will be missing out on a lot of really good information. I might have to start using another search engine at that point.
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Don't worry, luckily Google is smart enough to compensate for age being the only thing that matters.
It all depends on the average age of various factors, but it's recalculated on a per query basis. So for keyword phrase A the average age may be much lower or higher than for keyword phrase B.
Even if in a specific market most domains are 10 years old, a much younger site can still rank good. In this specific market, pages get updated at a certain frequency. New backlinks show up at a certain frequency and exiting backlinks disappear on average after a certain amount of time. The total average age of all these factors could for example be 3 years.
That means that your website doesn't have to be as old as the older sites, but most likely does have to be at least 3 years old for the more competitive keyword phrases. Yet there are still many keyword phrases that can be targeted that can get a site higher up there much faster.
Just like in the offline world, if you follow the market leaders, you will never become a market leader. Innovation and a different approach make the difference.