Re: Pop Up Strategy for Exiting Customers
The chance of winning a $50 prize is certainly a generous offering for a customer who has decided to leave your site - but why not use an AJAX display which floats over your content and offers any customer a chance to win the prize by answering your questions upon arrival?
Pop-up ads are generally seen as a nuisance - they've been misused too many time by too many sleazy marketers.
Demonstrate that your promotion is well worthwhile by making it the first part of the user experience (but offer those visitors who want to get on with their visit and do some shopping an exit button).
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