Originally Posted by advancedmerchant

I face this often, in trying to explain some of the more draconian rules of the Visa/Mastercard Operating Regulations to my customers... When they get adamant about having duplicate content on both, simply tell them that Google WILL penalize them, dropping both, possibly both sites from their listings. Compliance is not OPTIONAL it is MANDITORY. Tell them that one of the things they are paying you for is to ensure that they are following the rules and guidelines of the search engines and directories, and only through compliance are they going to acheive their goals.

Customers often get adamant, having their own logic in "knowing" what is "right or reasonable". Unfortunately, SEO - like the banking industry - has been hit by every scammer and "black hat" on the planet, so these industries have had to institute procedures that to the layman may seem counter-intuitive, even counter-productive, but are necessary to their continued operations.

Conversely, you could offer to place them in contact with a stock broker so they can purchase controlling interest in Google. Then they can do whatever they want.