Huge differences in the amount of returned pages
I've been doing some keyword research for an air conditioning rental client of ours. My usual process is to head to wordtracker, collect a big list of keywords and head to google to check out the competition for each of those keywords. One of the things ill check is the number of returned pages... When searching for air conditioning rental i get 884,000 returned pages. I figured this was a bit low so i got on the msn and asked a few other people to check out the results they see. The first guy had 16,000,000 and the second guy had 4,000,000. They are both based within 30 miles of me.
What im confused about is the huge difference between these results? All results were worldwide and non of us were logged into google. Everyone in my office gets the same result as me. Can anyone shed any light on this as it is making the level of competition very hard to calculate (if any UK people want to check what results they get and let me know ill be more than gratefull!)
Peace out...
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