Here is some cool info in short: SEO Basics - Good Link, Bad Link

If you want to read about the view of Google check this: Matt Cutts and Eric Enge Discuss Link Building

Quality link building is no more as it used to be...

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"Being an expert isn't telling other people what you know. It's understanding what questions to ask, and flexibly applying your knowledge to the specific situation at hand. Being an expert means providing sensible, highly contextual direction." Jeff Atwood
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