Hi all, I have a campaign with two single keywords in my keyword box:


keywords
keyword

Now because they have no quotes or brackets they are both set to broad match.

So I'm thinking that at some point they will conflict.

Is it ok to have the single and plural version of a single keyword without quotes or brackets (broadmatch) or does this cause conflict. ie if my keyword was balls and someone searched for ball would my ad trigger?

If yes then they do conflict.

But I thought keyword and keywords in googles eyes where two different keywords.

Can anyone advise on this?

Thanks

Mike

I have paused the singular until I know for sure but one could be cheaper than the other so I would like to figure it out.