Quote:
Originally Posted by kgun
But can you not sell that story here to our subconsciousness?
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When you talk about content and how structure of content is important you get in a whole range of subjective issues.
It's really amazing that people can write content about something, let's say "widget widgets" use that in the h1 and then not use those words at all in the following paragraphs.
A simple thing like the 5 paragraph essay is great to understand how structure in text should be used. But the problem you face is that people are like: "I'm not going to make all my pages look like that. Then I explain that they don't have to, that it is just to understand how structure works and that they can use this understanding to write in what ever style they want. All that's needed is understand why the 5 paragraph essay is so good. From there you can write as many or few paragraphs that you like. It's not about the 5 paragraph essay it self, it's about the logic behind it.
But in practice few people get it. That's not the end of the world because a text that has heads nor tail also can rank high. This kind of
SEO is not about the difference between ranking high or not ranking at all, but more about ranking high for more keywords, increasing conversion rates, etc.
This stuff is difficult to transfer to others and I usually don't go to this level with clients because it does more harm than good.