I agree, content is king, but how the content is written is vitally important. I work with many different types of business, and they know their business very well, but that doesn't mean they know how to write content for the web very well.
Our
SEO business is up about 240% from last year, and much of it is helping clients rewrite their content to match where they want their site to fall in keyword results.
Once we combine that with the rest of the good
SEO habits, we can get natural results fairly quickly.
So I believe that Onsite
SEO is not only vital, but on the rise.