Re: could my site be lacking something important, or could it just SUCK?
Dubbya has it dead right.
.... But a couple of other small details:
h2's are good too.... possibly more so than they used to be.
Also, put your <title> tag first in the <head> section - it's presently way down the list and historically, s/engines like it first - next line under the opening <head> line.
Add a robots.txt file.
Add a robots <meta> tag (index,follow)
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