Quote:
Originally Posted by AVC
Using no follow tags properly allows you to sell links and advertising without being de-indexed, so it is a win-win situation for those who understand it.
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But if your links are on topic and quality you shouldn't HAVE TO nofollow them!
Quote:
Originally Posted by AVC
Using it on unmoderated user generated content is a must if you wish to retain your trustrank at Google and your SERP's.
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I agree with this, elements such as blogs etc should have them. but then again, if I were a google Engineer writing an algo to grade the quality of blogs, I would consider blogs with Nofollow to be less than blogs with follow, as it shows me that the blog with dofollow links in the comments is highly moderated!
This is not an ideal case, and would not be applied unilaterally, keep in mind google uses a sliding scale algo with interlinked eleements ie. if my site is more trusted, than yours, a slightly spammy title (for example), whilst it might harm your rankings, it might not affect mine, as the trust element on my site might push the spam bar higher.
There are pro's and con's for each case, but remember google will gladly throw baby out with the bathwater if it makes for more relevant SERP's, they have done it before and will do it again.
I know they have talked about using no follow on internal links within a site. this is odd as apart from a few cases all internal links should be follow links. Again they are saying 'hey it is OK to use nofollow on internal links' but then they might well have a sub algo that identifies no follows internally and investigates it.
Google are good at making something appear 'ok' only to move it into the 'hey this WAS ok but as it has now been highly abused, it is no longer OK' section. THIS is the problem with algo chasing, it means that you are constantly having to update your site to keep up. (which is why I never recommend algo chasing)
