NetPhr3ak,

Well,.. I couldn't find "markting" on my site, but if there are spelling errors, they're not suppose to be there. The reason I believe we always should go for correct spelling is simple related to being as professional as possible. Besides that, in my opinion, purposely focusing on spelling errors is taking time that could be better spent. Also Google is pretty good at giving you the results for the correct word anyway. It's an ancient technique.

When I asked those questions I was trying to refer more to the emotional side of why people buy. You´re making a point out of that it is easy to buy and you´re providing them with the best service that you can. That is a good thing, a necessity, but to make it the main (only?) sales point is wrong in my opinion. Those points need to be mentioned as side points. People definitely search for this information, but it's not why they buy. These points are important to keep the customer on your site, but they don't convince the customer to buy. They give reasons to not leave. It's not the same thing.


An example: Why do people buy a drill? Because they want a drill? No,.. they buy a drill because they want a hole.

Now you can say that your drills are great and that people can order by fax, fone, internet, have all kinds of advantages, etc. etc. But all you really need to say is that the customer will be able to make perfect holes with less difficulties.

So I ask again, why do people buy body jewelry?

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