Afterwe find say the top 1 competitors for our keyword, what should we really be looking at? Of course one option is to try an negotiate a link back with these websites. But this can be tedious and often the leaders for our keywords may not oblige as there is less value for them to link to use than vise versa. Should we also try and find out which other websites link to the main competitors for the keywords we are targeting and try to get link backs form them as well?

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