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"You call your site an ecommerce site, but I wouldn't go that far. It's an online catalog, nothing more." -Peter (IMC)
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Wow, now I'm really confused. Here's my problem, I'm under the impression that the difference between an online catalog and an e-commerce site is, and this may sound cliche, one offers something the other one doesn't - a medium of exchange! While an online catalog pushes the customer through some of the marketing stages, it doesn't push the customer through them all. It fails to provide the customer with a medium for exchange!
Until tonight, I thought that an e-commerce site provided such a medium and that's what separated an online catalog from an e-commerce site. I didn't know that I needed to be like amazon to have a real e-commerce site. Can you please provide me with other examples of "real" e-commerce sites? That way I have something else to aspire to; because after performing a keyword search for body jewelry, I found that the top rated sites just sell products. They didn't provide the user with any "real" content. So what am I doing differently? I'm a little lost.
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"Opps! Did you mean to type Body Jewelry? This is terrible" -Peter (IMC)
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Wow, I'm surprised that you think using "misspelled words" is a bad idea. Let me ask you something, what is markting? Did you intentionally mean to use that term as your primary keyword on your site or is it just a typo? Not to be mean or anything Peter, but be honest with yourself!
Enough about that, now I would like to answer some of your questions (which are great questions)!
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"Why do people buy your products? Because there's no minumum order? Or because you have so many items in stock? You think price really is a determining factor? Oh, the customer can order by phone, fax and even online. The "Other Guys" don't have these options?" -Peter (IMC)
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Because there's a minimum order?
Yes, most companies enforce a $100.00 minimum (B2B).
Because you have so many items in stock?
Yes, you never bought something online only to wait weeks for it to come in? If that has happened to anyone, chances are you bought something from a company that uses other companies as drop-shippers.
You think price really is a determining factor?
Yes, was this really a serious question?
Oh, the customer can order by phone, fax and even online. The other guys don't have these options?
When a customer is interested in buying multiple items, they don't want to search through 1,000s of items, they prefer to call it in (which they do). And no, every company doesn't offer such services.
Everybody, thank you very much for your thoughtful feedback. I greatly appreciate it!