staker2: The writer in me waves a hat to the one in you. So go for it, says I!
There's no doubt that
SEO is important, and the more you know -- and understand -- about it, the better you'll be able to create a website and have it earn a worthwhile appearance in the SERPs.
However, I've long thought that a way with words is no less essential, just as an awareness of salesmanship is a desirable additional quiver to your bow.
Critical to any web success is an ability to realize the need for a Unique Selling Proposition, which is, to my mind at least, a focus that a writer, as much as if not more than anyone else, can capture. In turn, a good website recognizes the WWIIFM that the visitors are interested in learning -- and this, too, is a case of coming up with the right words no less than a well conceived navigation.
In effect it isn't just what you say. It's the way you say it. And this is a separate -- and relatively rare -- attribute among
SEO folk.
You have something somewhat unusual to offer, so don't hesitate to make prospects know it.
Duncan
