Hi Staker2,
If there is one thing that I have learned doing websites over the last 10 years is that most people who claim to be experts at
SEO are not!
It sounds like you have a much better idea of how the web works than many of the so called experts who resort to keywords stuffing and deceptive copy.
There is no magic bullet, and experience is more important than any number of certifications. Write good relevant copy, use a pertinent Title and Description - and write about something that people will care about enough to link to.
If you can do those things, any site will be a success.
Keep your chin up; create some examples of your capabilities (using your own blog is a great idea), and don't be afraid to toot your own horn!
Good Luck!
<in your signature only please>