OK, before I start here, I understand that Google and Yahoo do things fundamentally different, but what will become clear to you soon, is that I don't really know what or why.

If you search "hot tubs" in Google, our site, Welcome to Beachcomber Hot Tubs, connecting family, friends, and loved ones in a Beachcomber Hot Tub. appears at the bottom of the first page, (well it does for me in Vancouver, BC today anyway - yesterday we were at the top of page 2.). And yes, I switched to Google.com from Google Canada. We're number one for that term on Google.ca, so I worry less about that.

Now on Yahoo Canada we're number 6 in the organic results, but on Yahoo.com we're stuck way the heck back on page 4 of the results. What gives?

I know that Yahoo accounts for about 20% of all searches, (if you believe comScore's April 2008 Release - comScore Releases April 2008 U.S. Search Engine Rankings), but on our site it only accounts for about 7% of search engine referrals. This is obviously due to our crappy ranking in Yahoo.

Why are the results so different? Does anyone know specifically if there are, say 5 top things that we should be doing to help with Yahoo, that won't hurt on Google?

What is Yahoo doing differently, in general, that I need to take into account when considering SEO?

I'd like to be able to also provide this advice to our network of independent hot tub stores, most of whom have their own websites.

Thanks for your help, and patience reading this ridiculously long post.

Chris Finlayson
Marketing Services Coordinator
Beachcomber Hot Tubs Group