Peter,

Completely agree with you now, it is just a selling website with little real content other than products. It probably needs a companion site to promote it that contains articles and other relevant good content.

However, even pure ecommerce sites can sell if its the "right" product and getting your products on Froogle can bolster sales massively, and IMO time spent correctly listing on Froogle will gain more sales than writting articles (that is while Google continues to give away such sales via Froogle... ...long term better to do both then you will not become reliant upon a single sales stream).

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