Quote:
Originally Posted by aidanfitz
Hi
I'd like to hear the views of more people on a problem i have on our travel site. In an effort to increase our rankings on a keyphrase i.e city+hotels, my superior has created a new page on the subject even though we already have an existing page which is 14 yrs old on that topic. The old page enjoys healthy rankings for variations of the phrase we are optimising for but not the main very competitive one.
I believe by creating more than one page, we are spamming and competing with ourselves for that particular phrase. What worries me more is that a link has now been placed on our homepage for city+hotels going to URL A , whilst underneath is another of the same keyword link directed to URL B. Surely there is an issue with link splitting also, where we are breaking the linking potential in two. I would appreciate your views
Thanks
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So now you have 2 problems. You can't tell your superior to stop doing that but you also need higher rankings. Your best choice is to develop his simple idea so that you can make sure you don't embarres him, while at the same time obtaining the higher rankings.
You could do the following:
Look at the subject of that one page you have had for many years. Leave the content as it is, but try to find sub categories of that content. For example, you could create a whole section of pages on each city. "things to do", "landmarks", "touristical points", etc. etc. etc. Write a new page on each of these things, ie. "things to do in [city name]", "landmarks in [city name]", etc.
Now create a simple menu, like a small block at the right top of each page, in which you link to all the pages you wrote, including that old page and use the right keywords in the links. So you'll buid a small block that says:
[city name] hotels
things to do in [city name]
landmarks in [city name]
You'll create a nice block of pages + internal links with great links texts that will help you increase the number of phrases the page is found for, and it will also support rankings for that main phrase you want.
Present this idea to your superior or better, build a complete example of it for a specific city and present that. You'll show him/her that you took the idea and developed it further. You'll gain points with your superior and obtain many more visitors.