Hi

I'd like to hear the views of more people on a problem i have on our travel site. In an effort to increase our rankings on a keyphrase i.e city+hotels, my superior has created a new page on the subject even though we already have an existing page which is 14 yrs old on that topic. The old page enjoys healthy rankings for variations of the phrase we are optimising for but not the main very competitive one.

I believe by creating more than one page, we are spamming and competing with ourselves for that particular phrase. What worries me more is that a link has now been placed on our homepage for city+hotels going to URL A , whilst underneath is another of the same keyword link directed to URL B. Surely there is an issue with link splitting also, where we are breaking the linking potential in two. I would appreciate your views

Thanks