willanfei: As
janeth implies, the software programs (and a few of them do exist) are a waste of time and money. They will NOT increase the number of search engiines that find and list you.
Improving your web presence is dependent, most of all, on making your site stand out from the crowd; and this is done by a mixture of topnotch class
SEO and first class content.
In effect, you'll get visitors finding you because you do a better job of building and maintaing a website than any of your competitors.
And as you surmise, this WILL be really tough. There are, I'm afraid, NO easy or quick and dirty answers.
Duncan