You have to agree that all comments are good. I also get amused to find people who state they can do web programmers/designers and SEO all in one low affordable rate. Then their clients get real upset when 2/3 of what is promised comes through. It really is not all the web person's fault it is also the client's fault to expect huge profits and spend nothing.

The downfall to this is that it makes the Internet Marketing for mom and pop business's look bad.

I myself use to program and do a little here and there but now focus on SEO/ Marketing. I outsource content and design. This way I can pull back and really critique on my clients behalf. I know what I am looking for and what the client is looking for and as being their marketing coordinator it is best to not have all my eggs in one basket.

So know what you are looking for, know your limitations and network so you can other talent around when you need it. When a client pays/ hires you to work for them you MUST give them 100% and look out for their better interest. Even if they do not take the advice.